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The staff at Sportology know that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes the privacy policy of Sportology. By visiting Sportology Online you are accepting and consenting to the practices described in this Privacy Notice.
 
 
Controllers of personal information
  
Any personal information provided to or to be gathered by Sportology is controlled by Sportology, 144 Boldmere rd, Boldmere, Sutton Coldfield, West Midlands, B73 5UD
 
 
What personal information about customers does Sportology keep?
 
Any information we learn from customers helps us personalise and continually improve the shopping experience at our site. We use the information to handle orders, deliver products and services, process payments, communicate with you about orders, products, services and sometimes promotional offers, update our records and generally maintain your accounts with us, display content such as customer reviews and recommend merchandise that might be of interest to you. We also use this information to improve our store and platform, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf.
 
 
Does Sportology share any information it receives?
 
Information about our customers is a vital part of our business and we do not sell it to others. Sportology shares customer information only as described below.
 
Third Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links) and processing credit card payments. They have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Notice and as permitted by the UK's Data Protection Act.
 
 
How secure is information about me?
 
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
We reveal only the last four digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.
It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer. 
 
 
What information do I have access to?
 
Sportology gives you access to a broad range of information about your account and your interactions with Sportology for the limited purpose of viewing and, in certain cases, updating that information. Click here to see some examples. This list will change as our website evolves.
 
 
What choices do I have?
 
As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of such Sportology features as your My Account area 
You can add or update certain information on pages. When you update information, we may keep a copy of the previous version for our records.
If you do not want to receive e-mail or other mail from us, please adjust your Email Preferences. (If you do not want to receive Conditions of Use and other legal notices from us, such as this Privacy Notice, those notices will still govern your use of Sportology Online and orders placed with Sportology and it is your responsibility to review them for changes.)
The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the website of its manufacturer. However, because cookies allow you to take advantage of some of Sportologys essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Basket, proceed to Checkout, or use any of Sportology Online's products and services that require you to Sign in.
 
 
Notices and Revisions
 
If you have any concern about privacy at Sportology,  please e-mail us a thorough description and we will try to resolve the issue for you.
 
Our business changes constantly and our Privacy Notice and the Conditions of Use will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.
 
Examples of Information Collected
 
Information You Give Us
 
You provide most such information when you search, buy, post, participate in a contest or questionnaire or communicate with customer service. For example, you provide information when you: search for a product; place an order through Sportology Online provide information in Your Account (and you might have more than one if you have used more than one e-mail address when shopping with us) or you communicate with us by phone, e-mail or otherwise; complete a questionnaire or a contest entry form; provide and rate Reviews. As a result of those actions, you might supply us with such information as: your name; address and phone number; credit card information; people to whom purchases have been shipped (including addresses and phone numbers); content of reviews and e-mails to us; the personal description in your My Account area; and financial information.
 
Automatic Information
 
Examples of the information we collect and analyse include: the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type and version; operating system and platform; purchase history, which we sometimes aggregate with similar information from other customers to create features such as Top Sellers; the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); cookie number; products you viewed or searched for; and any phone number used to call our customer service number. We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or similar data on certain parts of our website for fraud prevention and other purposes. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
 
Information from Other Sources
 
Examples of information we receive from other sources include: updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; account information; search results and links, including paid listings (such as Sponsored Links from Yahoo and Google); and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.
 
Information You Can Access
 
Examples of information you can access easily at Sportology Online include: up-to-date information regarding recent orders; personally identifiable information (including name, e-mail, password, communications preferences and address book); payment settings (including credit-card information); e-mail notification settings (including Alerts, Delivers and newsletters); recommendations (including recent product-view history, prior-order history and Favourites); your My Account area (including your product reviews, requests and recommendations, your personal profile).